Anime Games You Choose What Happens But Can See Everything Tips on Selling Character Designs

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Tips on Selling Character Designs

Have you ever wondered how some cartoon characters became so famous, with hundreds or thousands of merchandise featuring their names and images? Take those with animated series out of the equation, as they have a marketing support, and you still have a handful of characters who became famous on the merit of their designs. Examples are Julius the monkey and Emily Stange.

This article provides some tips for creating and selling cartoon characters.

Cute VS Cool

Are your characters cute or cute? Cute characters easily appeal to the women’s and children’s markets – two of the largest consumer markets. Character merchandise is often cheaper and cheaper. So the profits through high sales volumes can be quite amazing.

Cool characters are more suitable as collectibles and often cater more to the male market. Because they are often more exclusive and expensive, the sales volumes are rarely as impressive as the cool character merchandise.

In the spirit of game development, decision makers would like to select the design that best fits the game concept. But as much as possible, if the concept of the game allows it, try to find cute characters, as they have a higher chance of getting a merchandising license.

The Bible of characters

The bible of characters is the basis of every product that would be created from an intellectual property, be it a game, animated series, comic book, storybook, etc. Regardless of the product created, it should all refer to the character bible. That’s what the Bible is: a sort of blueprint for intellectual property as well as a showcase for intellectual property.

Style Guide

A style guide to showcase your characters in all their glory is absolutely necessary if you plan to license your characters. The average bachelor is pretty unimaginative and rarely sees beyond what you show. So if you show off screenshots of your game hoping they’ll see the full potential of your character designs, chances are they won’t. A style guide with multiple poses and designs for each character would help them better understand and appreciate your character designs.

Product concept tables

In your style guide, it would be good to include product concept charts. These are simulated product renderings with your character designs integrated into them. Product concept boards are great for showing potential licensees how they can use your character designs in their products.

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