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YouTube for Business – 5 Powerful Strategies for Social Media Marketing Success
Social media has changed the face of marketing and online video, especially YouTube, is a big part of that. Here are 5 critical YouTube strategies for business so you can make the most of this opportunity – and it’s an extraordinary time: 87% of internet users now watch video content every month – and that percentage is growing. 24 hours of video are uploaded to YouTube every minute, and that number is growing. YouTube broadcasts more video in 24 days than ABC, CBS, NBC, CNN and FOX combined in the last 24 years, and it’s growing.
Here are 5 great ways to get in the game:
1 – Create and customize your channel – Get off to a good start, first set up a custom YouTube channel, it’s not as complicated as you might imagine and it’s worth the effort. You should add your company branding or at least customize the colors of your channels to reflect the look of your company and take advantage of the opportunity to add information and links to your main website. By setting up a channel, you establish a home base for your videos on YouTube, making it easy for people to find more of your content and subscribe to your channel to receive a notification when you post new videos. Once you’ve set up your channel, log in and you’ll see a “Themes and Colors” tab. Click on it to customize the colors and add a personal touch. Click “Advanced Settings” to upload a photo or graphic; it will probably take some experimentation; You have a maximum file size of 256 kb with an optimal size of about 2000×2200 pixels. Remember that YouTube will center your graphic behind your channel content; so place the interesting part of your image to the right and left of that 960px center column. Again, not as complicated as it sounds, but if you want to start with custom colors and all the information, do that and come back.
2 – Find it in the YouTube search – People are looking for video to watch, easy to find yours. Your video title can now be a 120 character title, that’s ridiculously long, don’t use it all, but use enough to make it a catchy title, your brand name and web address too (it won’t be hyperlinked from the title, but put it there, people will want to jump to your site he can easily copy and paste it into his browser). The description box now allows 5,000 characters; this is the place for a few details. Start with your URL (using http:// for hyperlinks) and then summarize the information you’re providing in the video, tell the story of the video, tell the story of your company, weave keywords throughout naturally. copy and link to specific pages on your website or blog, if applicable. Just because you’re allowed to write 5,000 characters doesn’t mean you should, but use the space efficiently… and end with another link to your website, just in case! Add Tags; now you have 120 characters available here too, think about the details, the details and add all the important keywords you can think of – be creative but be real and on topic. Be consistent in your file name, video title, description, and tags when you’re using keywords to find people.
3 – Add subtitles (avoid notes) – Adding captions to your videos is super easy and opens up access to your videos to hundreds of millions of people around the world and provides an extra layer of engagement to anyone with an audience. This is especially effective with sales and training videos, as you allow people to see you deliver information, hear you talk and read it, triggering multiple learning modalities all at the same time! With advances in voice recognition, adding subtitles is now an absolute breeze. Two easy solutions are to go to the Capture Tube website or use the transcription feature built right into YouTube. Here’s how: Go to your videos, choose one, click the “Edit” button, then the “Captions and Subtitles” tab and download “Available Caption Tracks / English: Machine Transcription” and follow the fairly simple instructions. Incredibly fresh. Remember though; this is a machine that transcribes your voice into a video over the internet. You should proofread, edit and proofread. It’s Amazingly Cool, not magic. The subtitles are great, the notes not so great. Annotations are a relatively new addition (an addition, not an enhancement) to YouTube. Annotations allow you to add graphic comments over your video, often looking like cartoon balloons; don’t, it distracts from your content and makes it look amateurish and unprofessional. If you really need to add something to your video, reshoot it or use some editing software like iMovie and get it right.
4 – Promote your YouTube videos elsewhere – YouTube is the second biggest search engine after Google, but that doesn’t mean you have to post the best and hope for the best – every time you add a video to your channel, post it on Facebook and tweet about it (you can configure it to happen automatically) then blog about it and post the video on your blog with the embed code (in fact, allow others to embed it, why not – the more views the better and when someone posts your video on their blog you reach a new audience. ) link from your email and include it in your newsletter.
5 – Grow your channel – Unfortunately, many businesses create a channel, post a couple of videos and somehow forget about it. Don’t do that! Nothing says “boring” like “last video posted a year ago.” Video is a key part of social media, perhaps the most critical and effective element and is growing every day. Stay connected to your channel, organize your content, engage with the YouTube community, respond to comments (and clean up the inevitable spam), follow friend requests and favorites, and generally show your YouTube some love. Keep adding videos when you can – remember, we’re not all George Lucas or Steven Spielberg; sometimes we’ll do a big production and sometimes a pretty good video is enough – don’t post rubbish, but don’t overthink it. A behind-the-scenes look at your business can be pretty interesting, informative, and effective even if you shoot it with your iPhone.
Remember; The world of marketing is changing faster and more profoundly than ever before in history – the future is now and video is a key part of your success, embrace it and have fun!
I hope you found some value here for your business; I would love to hear from you; on our blog you’ll find great resources, ideas and training on social media for your business, you can find us at SocialJumpstart.com.
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